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Author name: ken.brodabahm

Time Your Arguments to the Judge’s Lunch Breaks (and Adapt to All Decision Makers’ “Cognitive Load”)

By: Dr. Ken Broda Bahm – Anyone who argues in front of judges knows that human factors can weigh as heavily as the law in determining your judge’s decisions.  But it is still possible at times to be surprised at the degree of influence, as well as the banality of those human factors.  Case in […]

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Aim Your Product Warnings at “FYI” and Not Just “CYA”

By: Dr. Ken Broda Bahm – A warning that calls attention to a product’s potential danger is obviously an important part of a company’s litigation prevention and defense.  But according to one recent statistic, a substantial portion of the public, and potential jury pool, may be a bit cynical on the question of whether warnings are designed to educate or

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Go Ahead and Talk with Your Hands, But Know What You’re Saying

By: Dr. Ken Broda Bahm – For an upcoming opening statement or closing argument, your gestures are probably the last thing on your mind…until you actually get up to speak.  Then, the commentator in your brain might be asking, “why am I gripping the sides of this lectern?” or “Is there a way I can

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Voir Dire Potential Jurors on Economic Security: A Vulnerable Juror Can Make for a Vulnerable Defense (Part Two)

By: Dr. Ken Broda Bahm – Last week, in part one of this post, I wrote about the increasing tendency for jurors to express irritation and insecurity at the prospect of serving out their jury duty, a greater proportion of hardship claims, and some recent research showing that the resulting changes in the jury pool could lead to

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Assess Your Juror’s Economic Security: A Vulnerable Juror Can Make for a Vulnerable Defense (Part One)

By: Dr. Ken Broda Bahm – The situation has been noted with a surprising frequency:  Instead of filing in quietly to fulfill their civic duty, prospective jurors in voir dire have expressed a deep frustration over the litigation process and a deep concern over serving.  Most recently, an article in the National Law Journal noted this

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Avoid the “And Another Thing…” Style in Rebuttal

By: Dr. Ken Broda Bahm – For all the careful attention and planning that goes into a good opening statement story, and a strong closing argument structure, the rebuttal can end up sounding like an afterthought — especially when it is an afterthought.  Composed on the fly while listening to your opponent’s argument, your rebuttal can often be reduced to

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Expert Witnesses: When Criticized, Don’t Just Respond, Riposte!

By:  Dr. Ken Broda Bahm – In fencing, a “riposte” is the act of turning away an attack (a parry) and converting it into a strike back at your opponent.  In common conversation, a riposte means answering an attack or an insult with a witty reply.  In either case, it is a good come back that converts defense

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Put Your Jury Selection on Steroids by Leveraging Pretrial Research: Lessons from the Barry Bonds Trial

By:  Dr. Ken Broda Bahm – This post is focused on bulking-up your ability to target high-risk jurors and performance enhancing your voir dire.  So speaking of steroids, let’s start with Barry Bonds.  Jury selection for the perjury trial of the former San Francisco Giants power-hitter, charged with lying to a grand jury over steroid use, starts

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Know Your ‘God Terms’ and Your ‘Devil Terms’

By: Dr. Ken Broda Bahm – The need for a theme that communicates, simplifies, and unites your case has become common sense to litigators.  But the way that we come up with a theme is a little more mysterious.  Some see theme creation as an act of laborious analysis, developed out of a painstaking accounting

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Settle Your Case Without Setting the Dominoes in Motion: Research on the Demonstration Effect

By: Dr. Ken Broda Bahm – The role of a positive example in creating a “demonstration effect” has long been noted in the fields of political science and international relations, with one of the classic examples being the American Revolution that was closely followed by the French revolution.  We’re seeing it now on a near daily

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