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Author name: ken.brodabahm

A Mixture of Justice and Revenge: Target Juror Psychology in Awarding Damages

By: Dr. Ken Broda Bahm –   Exactly what do people celebrate when they see a fitting result?  Sometimes it is justice, and sometimes it includes a measure of payback or revenge as well.  Just over a week ago, news from the Oval Office ignited jubilant celebrations in Times Square and many other parts of the country.  Scenes […]

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In Malpractice Litigation, Account for Jurors’ Motive to Trust the Doctor

By: Dr. Ken Broda Bahm – There is a pattern in medical malpractice litigation: people want to trust their doctors. This pattern is something observed in our own experience, in human psychology, and in attitudes toward malpractice trials. Plaintiffs only win when jurors are able to overcome that trust. The best thing that doctor-defendants have

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Convert Your Conspiracy Theorists: Research Shows it Can Be Done

By: Dr. Ken Broda Bahm – Those who count on the human ability to prioritize reason and evidence over unshakable conviction — and all participants in the litigation process ought to count themselves in that group — should take note of the persistence of questions over the President’s place of birth, and the sad take-away

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Don’t Defend A Strawman (And Don’t Attack One Either)

By: Dr. Ken Broda Bahm – When the public answers current polling on the health insurance reform law, only a minority of 46 percent will say that they support it.  But when attention turns to the details of the plan, a majority supports the individual elements.  Even opposition to the dreaded “individual mandate” falls to just 35

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Know When to Take the Offensive in Defense of Your Product: Lessons from Taco Bell

By: Dr. Ken Broda Bahm – Imagine this:  you’re sued for making false claims about your product.  What do you do?  Issue a terse public statement and hunker down for discovery?  Not Taco Bell.  When an Alabama law firm filed a class action accusing the company of using meat filling with only 36% beef, the company responded

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Time Your Arguments to the Judge’s Lunch Breaks (and Adapt to All Decision Makers’ “Cognitive Load”)

By: Dr. Ken Broda Bahm – Anyone who argues in front of judges knows that human factors can weigh as heavily as the law in determining your judge’s decisions.  But it is still possible at times to be surprised at the degree of influence, as well as the banality of those human factors.  Case in

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Aim Your Product Warnings at “FYI” and Not Just “CYA”

By: Dr. Ken Broda Bahm – A warning that calls attention to a product’s potential danger is obviously an important part of a company’s litigation prevention and defense.  But according to one recent statistic, a substantial portion of the public, and potential jury pool, may be a bit cynical on the question of whether warnings are designed to educate or

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Go Ahead and Talk with Your Hands, But Know What You’re Saying

By: Dr. Ken Broda Bahm – For an upcoming opening statement or closing argument, your gestures are probably the last thing on your mind…until you actually get up to speak.  Then, the commentator in your brain might be asking, “why am I gripping the sides of this lectern?” or “Is there a way I can

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Voir Dire Potential Jurors on Economic Security: A Vulnerable Juror Can Make for a Vulnerable Defense (Part Two)

By: Dr. Ken Broda Bahm – Last week, in part one of this post, I wrote about the increasing tendency for jurors to express irritation and insecurity at the prospect of serving out their jury duty, a greater proportion of hardship claims, and some recent research showing that the resulting changes in the jury pool could lead to

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Assess Your Juror’s Economic Security: A Vulnerable Juror Can Make for a Vulnerable Defense (Part One)

By: Dr. Ken Broda Bahm – The situation has been noted with a surprising frequency:  Instead of filing in quietly to fulfill their civic duty, prospective jurors in voir dire have expressed a deep frustration over the litigation process and a deep concern over serving.  Most recently, an article in the National Law Journal noted this

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