Show, Don’t Just Tell: Part 5, Caution (Persuasion Strategies Visual Persuasion Study)
By Dr. Ken Broda Bahm – As we get to the final post in this series, astute readers will have no doubt noticed one claim that we haven’t made: namely, that graphics will win your case. By themselves, they won’t. That is what we found in our experiment focusing on the reactions of 1,375 mock jurors. […]
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