Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Adapting to Judges

Facing Questions in Oral Argument? Think F.A.S.T.

By Dr. Ken Broda-Bahm: I recently had the opportunity to serve as a judge for a legal advocacy program as part of my daughter’s high school constitutional law program. In watching the students answer the panel’s questions, I noticed something I have also noticed in working with attorneys prior to oral argument: The judge will […]

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Damages: Guide Your Jurors so they get the ‘gist’

By Dr. Ken Broda Bahm: The damage amounts awarded by civil juries can sometimes seem to be random or capricious. Lawyers and insurance representatives arguing for a settlement will sometimes call it a “crap-shoot.” It is true that there is no precise predictability to it. When you have a chance to see mock jurors deliberate

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Get Your Jurors to Take the Tougher Path

By Dr. Ken Broda Bahm: For anyone analyzing audiences and preparing persuasive messages, it helps to know about what is called “System 1” and “System 2” thinking.  When we make decisions that are pretty quick and automatic, with little reflection, cognitive work, or even necessarily voluntary awareness, then we are using System 1. When we

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Beware of Junk Science in Disguise

By Dr. Ken Broda Bahm: Our trial system is designed to restrict the factfinders’ information to that which is relevant, probative, and sound. When it comes to expert testimony, it is the responsibility of trial judge to ensure that the testimony has a reliable foundation. But in the case of science, particularly social science, that

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Take Advantage of Screen Prominence in Your Zoom Hearing

By Dr. Ken Broda Bahm: As courts continue their uncertain transition from a Covid to a post-Covid stance, the word from many is that the Zoom hearing is the pandemic adaptation that is most likely to become a normal feature of litigation going forward. Zoom makes it simple and inexpensive to get all the parties

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Expect that Your Jury Is Going to Bring up Those ‘Forbidden Topics’

By Dr. Ken Broda Bahm: “We are not supposed to talk about this.” If you’re observing a mock trial, that is often something you hear from one of the mock jurors…just as they begin to talk about it: insurance coverage and attorneys’ fees. Strictly speaking, neither is relevant to the question that jurors are being

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Make Sure Your Filings Pass the “Straight Face Test” (2020 Election)

By Dr. Ken Broda Bahm: Earlier this week, I wrote about winning and losing with dignity. For this post, I want to take a closer look at the potential flip side of that. In the days since the close state elections reached an apparently clear result for Joe Biden as the new President-Elect, the Trump

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Reduce Repetition: Four Ways to Break the ‘We’ve Heard This’ Reaction

By Dr. Ken Broda Bahm: Yesterday was an historic day in the U.S. House of Representatives. For more than eight hours, Democratic and Republican members of the body gave short alternating speeches for and against the motion, before impeaching Donald Trump for abuse of office and obstruction of Congress. Watching the livestream on background as

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