By Dr. Ken Broda-Bahm: In a Los Angeles Civil trial, jurors recently heard arguments over whether some of the largest and most powerful companies in the world engaged in a secret plot — in an echo of the tobacco litigation of the 1980’s — to hook their users. The decision jurors are being asked to […]
Account for a Partisan Frame on a Corporate Scandal Read More »
By Dr. Ken Broda-Bahm: Supporters of America’s traditional jury trials like the idea of a system of conflict resolution based on evidence, reasoning, and the public’s judgment. Those supporters, and I include myself in that group, believe that something is being lost when nearly all disputes that are candidates for such a system are instead
Address the Off-Stage Character in Your Trial Story: Settlement Read More »
By Dr. Ken Broda-Bahm: There is a well-known principle in communication circles, first expressed by cognitive scientist George Lakoff: “When we negate a frame, we evoke the frame.” It means that even when we try to deny a specific attack against us, when we use the same terms, we end up giving space and power
Don’t Activate a Bad Frame Read More »
By Dr. Ken Broda-Bahm: There is a case currently playing out in the Southern District of New York, Major League Baseball Players Inc.,v. Underdog Sports, Inc. There is a common dynamic called out right there in the caption: One side is the “Major League” while the other side is the “Underdog.” A version of this
Manage ‘Underdog’ Perceptions Read More »
Guest post by Josh Haby: When I received my jury summons a month or so ago, I was elated. But the feeling was brief, as I quickly concluded my service would likely end as quickly as it would begin. I’m a Litigation Consultant, I work for a law firm, I studied Psychology and Law, and
See Your Case from the Jury’s Eyes: My Time in the Box Read More »
By Dr. Ken Broda-Bahm: With the 2024 election now in the rearview mirror, many Americans are still processing the results. The Presidential contest between Donald Trump and Kamala Harris was widely seen as close by both pollster and pundit, and logically at least, many of us believed right up to the end that either side
Don’t Get Lost in Your Own Story Read More »
By Dr. Ken Broda-Bahm: Negligence is supposed to be a determination of action, not intention. Looking only at outward conduct, jurors in a negligence case are typically asked to decide whether an act, or a failure to act, was reasonable, and in line with what reasonable peers would have done in a similar situation. The
Negligence Cases: Make Mental State Part of the Story Read More »
By Dr. Ken Broda Bahm: It is safe to say that the advice to use narrative in litigation can now be considered common knowledge. In many ways, it has sunk in: You won’t meet a litigator who hasn’t been told to “tell a story” through their case. But in some other ways, it hasn’t sunk in enough.
Use Narrative Persuasion Read More »
By Dr. Ken Broda Bahm: The mantra when persuading juries, judges, and really anyone is often “Keep it simple.” That is for a good reason, and often the simplest way to tell a story is to begin at the beginning and end at the end, working your way straight through the events in sequence. At the same
Sequence Your Trial Story: Five Non-Linear Arcs that Change the Emphasis Read More »
By Dr. Ken Broda Bahm: Ladies and gentlemen of the jury, it did not have to end up this way. At many points in time, and at many places along the course of this story, the individual sitting here with opposing counsel could have made a different choice. He could have taken a different path. He
Focus on the “Paths Not Taken” by the Other Side Read More »