Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Adapting to Judges

Reduce Repetition: Four Ways to Break the ‘We’ve Heard This’ Reaction

By Dr. Ken Broda Bahm: Yesterday was an historic day in the U.S. House of Representatives. For more than eight hours, Democratic and Republican members of the body gave short alternating speeches for and against the motion, before impeaching Donald Trump for abuse of office and obstruction of Congress. Watching the livestream on background as […]

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Don’t Ask Your Audience to Follow Substructure: Five Reasons Flat Structure Is Better

By Dr. Ken Broda Bahm: There is one habit of attorneys that promotes precision in analytical thinking, but often interferes with the ability to clearly communicate with the audience. That habit is the tendency to divide points into sub-points, and to further divide those sub-points into sub-sub-points, and so on. For example, in the world

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Trial Lawyers, Improve Your Emotional Intelligence (7 Reasons and 3 Ways)

By Dr. Ken Broda Bahm: What counts as good legal persuasion differs from one country to the next. Different cultures, different legal rules and systems, and different fact finders all make a difference. But one thing stays consistent no matter the venue or the tongue: Legal persuasion boils down to people using communication to influence

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Consider Planting a Decision Tree in Your Next Trial

By Dr. Ken Broda Bahm: Wherever juries are used, we tend to expect quite a lot out of them. As Marie Comiskey, Senior Counsel with the Public Prosecution Service of Canada, has written, “While first-year law students are given a semester to learn the rudiments of criminal law, jurors are expected to become conversant with the essential

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Expect Jurors to Exaggerate the Role of Choice

by Dr. Ken Broda Bahm: We tend to believe that we navigate our way through the world based on our own conscious choices, and this perception of free will is an important part of our identity and our world view. Experienced litigators know that this perception of choice also plays an important role in how jurors and

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