Whether you’re assessing a case for settlement, getting ready for trial, preparing a witness, picking a jury, writing an opening, or managing the day-to-day complexities in court, it all comes down to your trial message. From the broadest goals to the most detailed strategy decisions, it comes down to the elements of meaning, argument, and persuasion that you are able to assemble for your jury, judge, arbitrator, or mediator. In this blog, litigation consultant Dr. Ken Broda-Bahm draws from social science and practical experience to share insights and research for making your trial message as effective as it can be.