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Author name: ken.brodabahm

Show, Don’t Just Tell: Part 5, Caution (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – As we get to the final post in this series, astute readers will have no doubt noticed one claim that we haven’t made:  namely, that graphics will win your case.  By themselves, they won’t.  That is what we found in our experiment focusing on the reactions of 1,375 mock jurors. 

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Show, Don’t Just Tell: Part 4, Centrality (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – “I know how to explain it, and I think I even know how to persuade jurors on it — but how do I make it central for them?  How do I make this fact the first thing they remember about this case?” That question, asked recently by an attorney

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Show, Don’t Just Tell: Part 3, Comparison (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – We sometimes meet attorneys who want a low-technology approach in trial.  I imagine they see themselves standing in front of the jury saying something like, “well…I’m just a country lawyer and I don’t know much about all these new fangled gadgets – documents flying on the screen, Star Wars animation

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Show, Don’t Just Tell: Part 2, Comprehension (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – When we think of great attorneys, the skills that we most often cherish are persuasion and logic — the power to get a judge or jury to think and to do what you want.  But what about the ability to inform, to explain, to simply make something clear?   An

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Show, Don’t Just Tell: Part 1, Continuity (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – We all remember “show and tell,” and at least back then we understood intuitively that if we tried to just tell, without showing, we couldn’t expect much attention from the class.  The same applies in litigation, and in a way you might not expect.  This post is the first in a five-part series, reporting

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Take a Lesson from the Casey Anthony Verdict: It Is the Story, and Not Just the Evidence

By Dr. Ken Broda Bahm – Casey Anthony was sentenced today to four years for lying to authorities with credit for the substantial time she has already served.  Instead of facing life, or possibly death, for the murder of her daughter Caylee, she will be free as of next Sunday (July 17th), though it is hard to use the word

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Avoid Condescension and Other Sins of Legal Argument: Know Your ‘Second Persona’

By Dr. Ken Broda Bahm – Lucy, for the umpteenth time, holds the football and invites Charlie Brown to kick it with the promise that this time, she won’t pull the ball at the last moment and send him flying.  His response:  “I don’t mind your dishonesty, half as much as I mind your opinion

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Remember, it’s a Sidebar, Not a Bar Fight: Reason With, Not At, Your Adversary and Judge

By Dr. Ken Broda Bahm – The popular image of legal argument is most often a polished and professional presentation, made from a podium in front of a jury or judge.  To those of us court watchers who read transcripts, it is clear that the biggest roll-up-your-sleeves-and-argue moments are often at sidebar – those conferences conducted with counsel

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That’s Right, The Women Are Smarter: Pay Attention to Your Jury’s Social Intelligence

By Dr. Ken Broda Bahm – “The men totally dominated the discussion the last time,” said JoAnn Chiakulas, the hold-out juror in Rod Blagojevich’s first corruption trial, “and a lot of the women were not treated very nicely.”  The former governor’s newer jury consisted of eleven women and one man you might expect a change in that department.   But this second jury deliberated

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