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Don’t Dehumanize

By Dr. Ken Broda Bahm: Once you’re aware of “dehumanization” as a feature of communication, you start to see it everywhere. Characterizing a group as less than human in one or more ways is often part of the rhetorical landscape on the most divisive issues. If economic or political migrants, for example, are viewed as animals,

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Know Your Exigence

By Dr. Ken Broda Bahm: Generally speaking, the “exigence” refers to the needs or demands of a situation, as in “the exigences of city living.” However, within the fields of persuasive communication and rhetoric, the exigence has a more particular meaning. Theorist Lloyd Bitzer first applied that meaning in a 1968 piece called “The Rhetorical

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Beware of Paraleipsis (and Other Shady Rhetorical Strategies)

By Dr. Ken Broda Bahm: Just before Thanksgiving, the White House released a statement on U.S. policy toward Saudi Arabia in the wake of the brutal murder of U.S. journalist and Saudi expatriate Jamal Khashoggi. The short version of President Trump’s message? Nothing has changed. Despite the fact that Mr. Khashoggi was a permanent U.S. resident, a

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Make Your Language More Personal and Less ‘Polite’

By Dr. Ken Broda Bahm: Defendants, and some plaintiffs, can have a source problem when it comes to legal persuasion. They’re already seen as morally questionable, and that makes whatever claims are coming from them already suspect. For defendants, they’re tainted because something bad happened and they’re “the accused.” And some plaintiffs also get that

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