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By Dr. Ken Broda Bahm: It is well known that some people have it in for corporations, especially when these large companies find themselves on the defense side in a courtroom. Our own research has shown that a negative attitude is very common, with close to eight in ten individuals believing that large corporations tend […]

By Dr. Ken Broda Bahm: When Donald Trump finally gave his State of the Union Address on Tuesday, he spoke to a record number of elected women in Congress. And currently, no fewer than five high-profile female candidates have already declared to run against him in 2020. Perhaps the time for female leadership might be

By Dr. Ken Broda Bahm: If your jurors are dug in on questionable beliefs, that can matter in how they view your case. Maybe they think that every large company puts greed over lives. Perhaps they believe that every officer is always telling the truth during testimony. Or maybe they believe there is no such

By Dr. Ken Broda Bahm: If you’re a trial lawyer, chances are very good that you have marked up a flip chart or whiteboard in order to get a handle on your case. With its boxes, arrows, and circles, we might view the resulting “map” as a kind of metaphor: The ideas of the case

By Dr. Ken Broda Bahm: We know that when presenting to jurors, the goal is not just to present, but to engage, to relate, to adapt, and ultimately to persuade. You don’t want to simply lay information in front of jurors and hope they will pick it up and use it. Instead, you want to form

By Dr. Ken Broda Bahm: The Reptile approach to trying plaintiffs’ cases has been around for a decade. It is now expected that many of those seeking damages in products, medical liability, and other personal injury cases, will use a persuasive approach that attempts to awaken jurors’ reptilian fear response and instinct to protect the