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Careful Defendants, the ‘Reverse Reptile’ Could Be a Boomerang

By Dr. Ken Broda Bahm: The Reptile approach to trying plaintiffs’ cases has been around for a decade. It is now expected that many of those seeking damages in products, medical liability, and other personal injury cases, will use a persuasive approach that attempts to awaken jurors’ reptilian fear response and instinct to protect the

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Don’t Dehumanize

By Dr. Ken Broda Bahm: Once you’re aware of “dehumanization” as a feature of communication, you start to see it everywhere. Characterizing a group as less than human in one or more ways is often part of the rhetorical landscape on the most divisive issues. If economic or political migrants, for example, are viewed as animals,

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