Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Testifying Effectively

Testimony Mode: Note the Tradeoff Between Information Density and Juror Sensitivity

By Dr. Ken Broda Bahm: Here’s an intuitive belief that many who work in the field of law might adhere to: More information leads to better decisions. Those who work in the social sciences, however, know that this does not always hold true. Based on the higher “cognitive load,” higher levels of information can also […]

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Consider the ‘Message Effect’ of Inviting a Consultant to Help Your Witness

By Dr. Ken Broda Bahm: Arriving for the preparation meeting, the witness notices that there’s someone new in the room: a communications consultant. A non-lawyer visiting from out-of-town, the consultant is introduced by the lawyer as a specialist in legal communication and as someone who “is here to help us prepare for your testimony.” Over

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Witnesses, Add to Your ‘Truthiness’ by Showing Pictures

By Dr. Ken Broda Bahm: The idea is a merger of pop culture with academics. In pop culture, “truthiness” refers facetiously to the feeling of something being true, independent of its actual truth value (a term coined by late-night comedian, Stephen Colbert). Academics, however, have creatively adopted the term to describe the real phenomenon that occurs when

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Don’t Enter That Time Machine: Carefully Answer “What Would You Have Done Differently?”

By Dr. Ken Broda Bahm: “Looking back at this situation, what if anything would you do differently?” Witnesses can be asked that question in a variety of case types: medical malpractice, products liability, contract, fraud, and really anything that involves a conceivably questionable past decision. And this question can be tricky to answer. For the

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Prepare Your Witness Virtually: Seven Best Practices

By Dr. Ken Broda Bahm: As we are moving up yet another hill on the pandemic case-count rollercoaster, hopefully the last rise before the final descent into a vaccine landing zone, courts are once again pulling back in–person trials, while lawyers look for ways to stay prepared using virtual tools. Along with web-conferenced hearings and

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Witnesses: Answer Both the Language of the Question and Its Implication

By Dr. Ken Broda Bahm: When preparing a witness, there can sometimes be a strong impulse to say, “Just answer the question.” That impulse comes from an appropriate desire to keep things simple, and to keep the witness from wandering or waffling. But it can be bad advice. The choice to just answer the question on

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Face It: Masks Don’t Hinder Credibility Assessment

By Dr. Ken Broda Bahm: As a sign of just how serious the coronavirus pandemic is getting, the President has finally appeared in public with a mask. The precaution of wearing a face mask is still highly politicized, but it is slowly catching on. In the planning process of courts that are moving toward resuming trials,

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Web-Conferencing? Don’t Let Your Energy Zoom Away

By Dr. Ken Broda Bahm: These days, instead of spending our days in offices, conference rooms, and courthouses, we are likely spending those days in front of laptop web-cameras, negotiating our business lives in this new medium. I have noticed that even some contacts that used to be handled by telephone, are now becoming web-conferences.

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