Case Assessment

By Dr. Ken Broda Bahm: There are many reasons to mock try your case before trial or settlement. It helps you assess your overall case, identify your strengths and weaknesses, and test your messages, witnesses, themes, and graphics. It won’t necessarily predict your results, but when done well, it will inform you on the reasonability of possible ranges.

By Dr. Ken Broda Bahm: Gone are the days when trial consultants were just jury-pickers. Today, your trial consultant — more  broadly, a litigation consultant — is likely to offer a variety of services ranging, as we say, “From first filing to final appeal: “case assessment, strategy, witness preparation, mock trial and focus group research, and

By Dr. Ken Broda Bahm: “What’s the “credibility fish,” you ask? It is the shape in the image above: The graph that is made when measuring the credibility of each of two parties over the course of a simple mock trial. We ask the mock jurors to rate each party’s credibility on a scale that

By Dr. Ken Broda Bahm: The 2014 World Series ended yesterday in a 7th game win by the Giants. The game had some recalling the last time the Royals were in the World Series: 1985, where an infamous blown call by the umpire in game six led to a Royals win in game seven. Those

By Dr. Ken Broda Bahm: The prospects for persuasion in some cases can seem quite dismal. Those who are most committed to a false belief, and therefore most in need of persuasion, are also those who are most likely to turn away information that questions those existing views. Indeed, the act of hearing and responding

By Dr. Ken Broda Bahm: The Superbowl is now over, the Seahawks are victorious, and now it is time for the traditional post-game attention to turn toward the commercials (especially for Broncos fans). This year, the winner in the most-discussed category seems to be the Budweiser commercial featuring the heartwarming bond between dog and horse.