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Adapting to Jurors

Expect Jurors to Project Themselves into the Situation

By Dr. Ken Broda Bahm: A ‘Golden Rule’ argument is one that encourages jurors to put themselves in a party’s shoes and think about what they would or wouldn’t have done. It leads to an objection because it encourages the juror to embrace a personal conclusion that isn’t necessarily drawn from the facts. The Golden […]

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Speak to Familiarity: Jurors Know What They Like, and Like What They Know

By Dr. Ken Broda Bahm: To jurors, most legal cases are unfamiliar by nature. Cases are about the agreement that jurors  weren’t a part of, the product they never used, the employer they never worked for. And, more broadly, the cases often rest on bodies of knowledge and forms of thought that are almost entirely

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When You Contradict Someone’s Bias, Don’t Expect a Backfire (But Don’t Expect Easy Persuasion Either)

By Dr. Ken Broda Bahm: Wyoming Representative Liz Cheney has just been stripped of her leadership role as the number three Republican in the House. The precipitating incident seems to be that she would not silence her claim that the 2020 Presidential election was not stolen and continuing to criticize the former President for leading

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Address the Causes of ‘Zoom Fatigue’ (and Audience Fatigue Generally)

By Dr. Ken Broda Bahm: It has gone from being a surprising observation last spring to a daily truism at this point: Zoom fatigue is real. Now that we are engaged in regular meetings by video web-conferencing, we’ve come to fully grasp the reality that it can be exhausting, particularly to do it for more than

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