By Dr. Ken Broda Bahm: Some attorneys seem to have a natural ability to make themselves understood. They are able to connect with their audience while laying out central points that are clear, resonant, and influential. Other attorneys may be just as organized, prepared, and ultimately accurate…but still not able to get jurors to that point […]
Loop Back and Reinforce the Punchline Read More »
By Dr. Ken Broda Bahm: How likely is it that a corporation’s competitor could come up with a parallel product without infringing a patent? How common is it for someone to get injured on an amusement park ride? How normal would it be for someone who gets regular physical exams to have an undiagnosed stage
Use Jurors’ Availability Bias Read More »
By Dr. Ken Broda Bahm Traditionally, we might think about what happens in the jury room as a kind of “Black box,” an unknown process with jurors keeping their secrets on how they got to their verdicts. In practice, however, we know a fair amount about what’s in that “box.” Based on both scholarly research
Better Instructions: Make Your Jurors Accountable Devil’s Advocates Read More »
By Dr. Ken Broda Bahm: A ‘Golden Rule’ argument is one that encourages jurors to put themselves in a party’s shoes and think about what they would or wouldn’t have done. It leads to an objection because it encourages the juror to embrace a personal conclusion that isn’t necessarily drawn from the facts. The Golden
Expect Jurors to Project Themselves into the Situation Read More »
By Dr. Ken Broda Bahm: To jurors, most legal cases are unfamiliar by nature. Cases are about the agreement that jurors weren’t a part of, the product they never used, the employer they never worked for. And, more broadly, the cases often rest on bodies of knowledge and forms of thought that are almost entirely
Speak to Familiarity: Jurors Know What They Like, and Like What They Know Read More »
By Dr. Ken Broda Bahm: There are two theories fighting it out over what will happen once the pandemic fades. The first, — I’ll call it the “blip theory” — posits that we will simply go back to normal pre-pandemic times, with the lockdown’s aberrations being relegated to “I remember when…” stories that we’ll tell
Plan for a Hybrid Trial System Read More »
By Dr. Ken Broda Bahm: In legal settings, the emphasis is often on the positive act of giving arguments and evidence for a given outcome: Share the proof and the reasons to believe, and let those appeals work their magic on your audience. But there is also a flip side to that. Persuasion can also
Reduce Resistance, Tell Stories Read More »
By Dr. Ken Broda Bahm: Wyoming Representative Liz Cheney has just been stripped of her leadership role as the number three Republican in the House. The precipitating incident seems to be that she would not silence her claim that the 2020 Presidential election was not stolen and continuing to criticize the former President for leading
By Dr. Ken Broda Bahm: A few years ago, I had the opportunity to attend every day of a civil trial, and then interview all of the jurors at the end of their service. I planned out a very comprehensive interview for each of them, including running through the witness lists from all parties, and
Direct Examination: Start With a Goal, Not an Outline Read More »
By Dr. Ken Broda Bahm: We’ve all heard the standard language in drug commercials: After a string of increasingly dire warnings about risks and side effects (a list that seems to nearly always end in “death”), a cheery voice will urge you to, “Ask your doctor if this drug is right for you!” While the
Ask Your Doctor If a Jury Is Right for You Read More »