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Adapting to Jurors

Determine Whether Your Jurors Are Driven by Process or by Verdict

By Dr. Ken Broda Bahm – When the Casey Anthony jury moves to the deliberation phase in the near future, it is possible to imagine one of two scenarios for how those deliberations discussions will start: Scenario One:  Okay, who here feels that she is guilty?  Let’s just go around the table… Scenario Two:  Okay, let’s start […]

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Spot the Jurors Who Feel Entitled to Award Higher Damages

By Dr. Ken Broda Bahm – We all remember Aesop’s fable of the happy-go-lucky grasshopper who played away the summer while the ants worked industriously.  When winter came, and the hungry grasshopper ended up at the ant’s door, the moral of the story became clear:  entitlement, the feeling that the world owes you a living,

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Experts: Don’t Cross The Line Between Confidence and Arrogance

By Dr. Ken Broda Bahm – Attorneys, consultants, and experts know testimony needs to be delivered with more than just clarity and authority.  It needs confidence.  Jurors and judges alike are more comfortable with an expert’s testimony when it is delivered with self-assurance and conveyed with certainty.  But according to research sponsored by The American

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Don’t Wear The Black Hat Lightly: You’re Not the Bad Guy Because You’re at Fault, You’re at Fault Because You’re the Bad Guy.

By Dr. Ken Broda Bahm – So, let’s say you are BP, and after the Deepwater Horizon spill you are facing several thousand claims in the courtroom.  You are potentially more worried by one big claim in the court of public opinion:  you’re seen as a bad actor.  That perception certainly has less to do with any causal analysis of the failure of

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Beware of the Jury’s “Filter Bubble”

By: Dr. Ken Broda Bahm – You may not have heard the phrase “filter bubble,” but it refers to an internet phenomena, as well as to some basic psychology on how we receive and process information.  More fully explained in the video clip below, Eli Pariser coined the phrase to refer to the individual separation (that is the ‘bubble’

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Don’t Count on Gender Differences When it Comes to Compassion

By: Dr. Ken Broda Bahm – We are often asked, “What kind of jurors do we want for our case?” and sometimes that question can veer toward demographics:  “Do we want women or men?” In personal injury litigation, for example, the lawyers trying the case might suspect that women will show more compassion and sympathy toward an injured party,

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A Mixture of Justice and Revenge: Target Juror Psychology in Awarding Damages

By: Dr. Ken Broda Bahm –   Exactly what do people celebrate when they see a fitting result?  Sometimes it is justice, and sometimes it includes a measure of payback or revenge as well.  Just over a week ago, news from the Oval Office ignited jubilant celebrations in Times Square and many other parts of the country.  Scenes

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In Malpractice Litigation, Account for Jurors’ Motive to Trust the Doctor

By: Dr. Ken Broda Bahm – There is a pattern in medical malpractice litigation: people want to trust their doctors. This pattern is something observed in our own experience, in human psychology, and in attitudes toward malpractice trials. Plaintiffs only win when jurors are able to overcome that trust. The best thing that doctor-defendants have

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Convert Your Conspiracy Theorists: Research Shows it Can Be Done

By: Dr. Ken Broda Bahm – Those who count on the human ability to prioritize reason and evidence over unshakable conviction — and all participants in the litigation process ought to count themselves in that group — should take note of the persistence of questions over the President’s place of birth, and the sad take-away

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