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Adapting to Jurors

Take a Lesson from the John Edwards Trial: With Sensitive Facts at the Heart of Your Case, Aim for a Desensitized Jury

By Dr. Ken Broda Bahm: The case of The United States versus John Edwards has everything:  politics, sex, life, and death. The former vice-presidential and presidential candidate acquired a mistress and fathered a child during the campaign, behind the back of his cancer-stricken wife, then called upon a couple of key supporters to pay vast sums of […]

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Complex Case? Beware of “Low Effort Thinkers”

By Dr. Ken Broda Bahm: For once, a social science concept that comes with an easy to understand label! “Low effort thinking” refers to a mental approach or habit that serves as a short-cut in lieu of a more systematic or careful analysis. In the spirit of full disclosure, though, the concept is sometimes dressed up

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Rely on Instructions to Curb the Socially Networked Juror

By Dr. Ken Broda Bahm: The “Googling Juror” has emerged as a massive concern in the courts with plenty of stories on the process being thrown into mistrial by panelists who had to look up a fact, couldn’t take their finger off the Tweet button, and felt the need to “friend” parties, attorneys, and other

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Personify Loss

By Dr. Ken Broda Bahm: (Marie Colvin, Journalist, 1956-2012) Legal cases are about loss:  asserting, proving, disputing, and defending against loss.  Those who study and practice civil litigation have a strong interest in knowing how people comprehend and give meaning to loss, because that is what determines their reaction to your case.  And current events provide a

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Female Attorneys: Expect (But Don’t Accept) a Subtle Bias in the Courtroom

By Dr. Ken Broda Bahm: I’ve sometimes been asked, “what is the effect of the attorney’s gender to a jury?”  It would sure be nice to be able to reply, “it doesn’t matter — a good attorney is a good attorney.”  But what does the data say?  Last week, the Forbes-affiliated “She Negotiates” blog reported on a survey

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When it Comes to Bad Defense Venues, Treat Perception as Reality

By Dr. Ken Broda Bahm: Perceptions can be tricky.  Take the picture above for example:  If you’ll do something right now, I promise that you’ll be amazed.  Stand up from in front of your monitor and step back about 15 feet from the computer, and you’ll see Albert Einstein turn into Marilyn Monroe.  Seriously!  The image doesn’t change of

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