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Adapting to Jurors

Stop Introducing Your Defense Case By Asking Jurors to Set Aside Sympathy

By Dr. Ken Broda Bahm: It is easy to imagine what you are likely to hear in the first few moments of the defense opening when the case involves a serious injury or death: Ladies and gentlemen of the jury, everyone here knows the pain and loss that Ms. Smith has experienced. It is a […]

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Pre-instruct

By Dr. Ken Broda Bahm: Last week, in a blog article in the Huffington Post, screenwriter and columnist Robert J. Elisberg shared his trial diary from a two-week workplace injury case against the retailer Cost Plus. His notes included this observation, which is worth quoting at length: One of the oddest things of all is that, very

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Account for the Priming Effect of Location

By Dr. Ken Broda Bahm: All decisions take place in a context. Change the context, and you’re often able to change the decision. Sometimes, that context is situational, like the current political campaign which is increasingly, and disturbingly, spilling over into violence. And sometimes, that context is physical, like the actual polling location where folks

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Beware of Instructions that Highlight but Don’t Correct

By Dr. Ken Broda Bahm: It should have been big victory for social science in the courtroom: Noting that lay jurors tend to give eyewitness testimony in criminal cases far more weight than it deserves, psychological researchers weighed in with recommendations, and remarkably, judges actually listened. In July of 2012, New Jersey’s judiciary adopted new jury

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Look Out for the Authoritarian Personality

By Dr. Ken Broda Bahm: The current political campaign season is not just a source of entertainment or concern (depending on your level of seriousness about it); it is also a source of education on persuasion. One important new lesson comes from political consultant and public opinion researcher Mathew MacWilliams in a current essay in Politico.

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Adapt to Your Metaphorically-Minded Juror

By Dr. Ken Broda Bahm: I’ve been accused before of being in love with metaphors. From my debating days in school to my current authorship of this blog, I often find myself thinking, interpreting, explaining, and arguing through the use of parallel situations and analogies. It’s my bread and butter, you could say (sorry, couldn’t

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