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Adapting to Jurors

See Persuasion as a Process (Toward a Unified Theory of Legal Persuasion)

By Dr. Ken Broda Bahm: An attorney at our firm, tapped to give a CLE talk, asked me recently if I had anything on the “science of persuasion.” Pretty broad. I wondered where to begin, but it did get me thinking. At the most general, 30,000-foot level, what is the science of persuasion? Does the […]

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See It Through the Jury’s Eyes: A Trial Consultant Does Jury Duty

Interview of Dr. Shelley Spiecker (by Dr. Ken Broda Bahm): My colleague, Dr. Shelley Spiecker, is one of the sharpest and most experienced trial consultants in the country. So, it was with some surprise that she recently found herself on a Denver County jury. I took the opportunity to sit down with her for a

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Make It Moral

By Dr. Ken Broda Bahm: Attitudes are the foundation for what we believe and how we act. But that foundation is often a shifty one. In my last post, I wrote about the psychology of hypocrisy, noting the recent shift in attitudes toward Donald Trump after he became his party’s de facto nominee. His favorables

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Don’t Expect Reliable Juror Differences Based on National Origin

By Dr. Ken Broda Bahm: One of the core narratives of our nation is that we are a melting pot, e pluribus unum and all. Today, however, we see our modern reality as more of a “mosaic” or “quilt” owing to the notion that the pieces don’t “melt,” but retain their uniqueness. The result is diversity, and a diversity in

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