Your Trial Message

Author name: ken.brodabahm

Don’t Fret, Your Jury Can Handle Some Complexity

By Dr. Ken Broda Bahm:  So the case is complex. Maybe it involves a tricky multi-stage legal question. Or maybe it requires understanding some arcane point on patents. Or perhaps it requires grappling with the workings of an unfamiliar technology. In these cases, is the jury up to the task? It can be tempting to […]

Don’t Fret, Your Jury Can Handle Some Complexity Read More »

Don’t Dehumanize

By Dr. Ken Broda Bahm: Once you’re aware of “dehumanization” as a feature of communication, you start to see it everywhere. Characterizing a group as less than human in one or more ways is often part of the rhetorical landscape on the most divisive issues. If economic or political migrants, for example, are viewed as animals,

Don’t Dehumanize Read More »

Know Your Exigence

By Dr. Ken Broda Bahm: Generally speaking, the “exigence” refers to the needs or demands of a situation, as in “the exigences of city living.” However, within the fields of persuasive communication and rhetoric, the exigence has a more particular meaning. Theorist Lloyd Bitzer first applied that meaning in a 1968 piece called “The Rhetorical

Know Your Exigence Read More »

Beware of Paraleipsis (and Other Shady Rhetorical Strategies)

By Dr. Ken Broda Bahm: Just before Thanksgiving, the White House released a statement on U.S. policy toward Saudi Arabia in the wake of the brutal murder of U.S. journalist and Saudi expatriate Jamal Khashoggi. The short version of President Trump’s message? Nothing has changed. Despite the fact that Mr. Khashoggi was a permanent U.S. resident, a

Beware of Paraleipsis (and Other Shady Rhetorical Strategies) Read More »

Make Your Language More Personal and Less ‘Polite’

By Dr. Ken Broda Bahm: Defendants, and some plaintiffs, can have a source problem when it comes to legal persuasion. They’re already seen as morally questionable, and that makes whatever claims are coming from them already suspect. For defendants, they’re tainted because something bad happened and they’re “the accused.” And some plaintiffs also get that

Make Your Language More Personal and Less ‘Polite’ Read More »

Stay in Your Lane (But Own That Lane)

By Dr. Ken Broda Bahm: A few days ago, after the National Rifle Association got wind of a new issue of Annals of Internal Medicine which included several articles on gun control, the organization tweeted back at the doctors: “Someone should tell self-important anti-gun doctors to stay in their lane.” Once various other conservative commentators jumped aboard, the

Stay in Your Lane (But Own That Lane) Read More »

Use Present Tense

By Dr. Ken Broda Bahm: You know how the joke begins: “A guy walks into a bar…”  But wait, for you to know the punch line, this has to be past tense. So wouldn’t it be, “A guy walked into a bar…?” It could be. But usually it is “walks” – present tense. Why? Because

Use Present Tense Read More »