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Author name: ken.brodabahm

Experts: Complete the Credibility Checklist

By Dr. Ken Broda Bahm: So you’re picking an expert witness for your case. What kind of person do you want? Someone with the highest credentials from the best institutions? Someone with a lot of on-the-ground experience in this area? Someone who is able to teach effectively? Someone who just comes across as an approachable […]

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Careful Defendants, the ‘Reverse Reptile’ Could Be a Boomerang

By Dr. Ken Broda Bahm: The Reptile approach to trying plaintiffs’ cases has been around for a decade. It is now expected that many of those seeking damages in products, medical liability, and other personal injury cases, will use a persuasive approach that attempts to awaken jurors’ reptilian fear response and instinct to protect the

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Ask If Your Jurors’ Causal Thinking Is Based on Facts or Possibilities

By Dr. Ken Broda Bahm:  In one scenario, a worker is on a ladder, painting a ceiling at a local mall. The mall’s management did not order enough safety lines and the worker decides to go ahead and paint without one. After falling and being seriously injured, he sues for damages. The experiment indicates that responsibility

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