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Counter the Plaintiff’s Damages Anchor (Especially When It’s Overboard)

By Dr. Ken Broda Bahm: “Shoot for the moon,” that motivational saying goes, “and even if you miss, you’ll land among the stars.” Sounds nice, until the cynics (the kind who write demotivational posters) add, “…and die in the cold abyss of space.” Both the feel-good and the sarcastic versions of that sentiment have a […]

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When Arguing Damages, “Drop Anchor” Even in Murky Waters

By Dr. Ken Broda Bahm – This blog frequently covers recent psychological or communications research bearing on legal persuasion, and an important question is how well results hold up when leaving the laboratory and entering the courtroom.  One example is the phenomenon of damage “anchoring,” or the advantage gained when one side offers an ad damnum number as a starting point for jury deliberations. 

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Damages: Guide Your Jurors so they get the ‘gist’

By Dr. Ken Broda Bahm: The damage amounts awarded by civil juries can sometimes seem to be random or capricious. Lawyers and insurance representatives arguing for a settlement will sometimes call it a “crap-shoot.” It is true that there is no precise predictability to it. When you have a chance to see mock jurors deliberate

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Jury Damages: Expect the Fundamentals to Still Apply Even in a Down Economy

By Dr. Ken Broda Bahm: So we have made it through the 2022 midterm elections. As is typical, the party out of power seems to have made some gains, although so far at least, the  anticipated “Red Wave” doesn’t seem large enough to surf. Going into the election, the common wisdom was that that the broadly felt

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The Pizza Scenario: Expect Punishment to be Driven by Both Equity and Retribution

By Dr. Ken Broda Bahm: What drives the motivation to not just compensate but to punish? When it comes to considering the purpose and amount of legal damages, the defense will predictably want a jury that, if they get to that stage at all, is focused on just paying the bills. They will concentrate on

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