By Dr. Ken Broda Bahm: What does it take to beat a reptile? In most cases, a mongoose will do the job. As attention to the Reptile perspective on plaintiffs’ advocacy has been growing, an interest in the best modes of defending against it has finally started to catch up. The “Reptile,” of course refers […]
Defendants: Be the Mongoose Read More »
By Dr. Ken Broda Bahm: Okay, let’s line up: Emotional people on the right, logical people on the left. Where would you line up? Too simple? Turns out it is. The idea of classing people in broad categories like emotional/logical, creative/analytic, or “left-brained”/”right-brained” is a staple of folk psychology commonly applied to the task of
Stop Trying to Adapt to ‘Left-‘ or ‘Right-Brained’ Jurors Read More »
By Dr. Ken Broda Bahm: The current cover of The Rolling Stone, usually reserved for the popular idols of our time, bears the face of Dzhokhar Tsarnaev, the Boston Marathon bombing suspect, complete with Hollywood good looks and a rock star sulk. That hasn’t gone over so well. The magazine is no stranger to controversy and expected
Respect Your Idols Read More »
By Dr. Ken Broda Bahm: This past Monday brought tragedy as bombs placed near the finish line of the Boston Marathon caused three deaths and hundreds of injuries. The attacks, at this point bearing the hallmarks of either an international or a domestic terrorist attack, have also reopened a wound in the national psyche, providing
Account for Mortal Thoughts After a Tragedy Read More »
By Dr. Ken Broda Bahm: Once more, over the cliff! Our lawmakers have had to make, or not make, some risky decisions lately. The “sequester,” a poison pill of across-the-board cuts designed to force a spending compromise, has just done what no one believed it would do when it was created in 2011: It’s gone
Speak to the Brain’s Politics Read More »
By Dr. Ken Broda Bahm: If you’ve seen the Pixar animations feature Monsters, Inc., you might remember the slogan of the company in the title: “We scare, because we care.” Plaintiffs’ attorneys, particularly those who are followers of the Reptile approach to persuasion, may well have the same slogan. Since the perspective focuses on the idea that
By Dr. Ken Broda Bahm: Over the past week, the phrase “beyond words” has been a common way of describing the nation’s reaction to the murder of 20 young children and six adults at Sandy Hook Elementary School in Connecticut. In a way, it is literally beyond words, because what dominates our thoughts is the
Use Mental Images to Sway Moral Judgment Read More »
By Dr. Ken Broda Bahm: It has been an up and down week for the Obama administration in the Supreme Court. On Monday, the Justice Department scored a mixed result on Arizona’s immigration law preserving the “papers please” policy that Arizona intends to apply to immigrants in that state, allowing police officers to demand proof of citizenship from
Learn From Your Wins and Your Losses Read More »
By Dr. Ken Broda Bahm – The Plaintiff’s opening statement in the medical malpractice trial began predictably: This is a case about “incompetence,” and “arrogance,” and “dangerous decisions,” jurors heard. But rather than fostering even an initial leaning against the doctor, this message brought about a defensive response. Jurors were left feeling that all their stereotypes about medical lawsuits and
No Blank Slate (Part 1): In Opening, Treat Your Jurors as Motivated Reasoners Read More »
By: Dr. Ken Broda Bahm – Reacting to new evidence of support in the public as well as the U.S. military for allowing lesbians and gays to serve openly, those who support a continuation of a “Don’t Ask, Don’t Tell” policy continue to warn of a dangerous loss of troop cohesion and morale, as well as the potential loss
The Persuasion Strategy You Have to Fear…Is Fear Itself Read More »