By Dr. Ken Broda Bahm: If you’re going to lose your case, how will you lose? What is the most likely scenario that would have the jurors going in the other direction? That question lies at the heart of a theme approach that I’d like to demonstrate via a short video (below) from a recent […]
Aim Your Theme at the Worst Case Read More »
By Dr. Ken Broda Bahm: Research on human decision making is swiftly honing in on one central conclusion: Motivations lead and reasons follow. In other words, what generally comes first is a preference – a desire in the form of what we want to decide. What comes second are the reasons that support that desire.
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By Dr. Ken Broda Bahm: When your jury returns a verdict, who is actually speaking? Literally, of course, it is the foreperson speaking for the six to twelve on that jury. But more broadly, it is also the six to twelve speaking for the community. In some form or another, those individuals are reflecting the
Hear the Community’s Voice in Your Jury’s Damages Read More »
By Dr. Ken Broda Bahm: There are strategies and techniques, and then there are fundamental bedrock principles of human communication. The use of story and narrative structure definitely falls in the later category, perhaps to a greater degree than we’ve previously thought. I’ve written before that stories can show us what’s moral, fill gaps in
Arc Your Trial Story Read More »
By Dr. Ken Broda Bahm: I was recently assisting in a criminal jury selection. Over the course of several days, we moved through close to 50 potential jurors. I heard over and over again both sides’ efforts to acquaint the venire members with the standard of proof and to assess their willingness to follow it. “It
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By Dr. Ken Broda Bahm: What does it take to beat a reptile? In most cases, a mongoose will do the job. As attention to the Reptile perspective on plaintiffs’ advocacy has been growing, an interest in the best modes of defending against it has finally started to catch up. The “Reptile,” of course refers
Defendants: Be the Mongoose Read More »
By Dr. Ken Broda Bahm: Okay, let’s line up: Emotional people on the right, logical people on the left. Where would you line up? Too simple? Turns out it is. The idea of classing people in broad categories like emotional/logical, creative/analytic, or “left-brained”/”right-brained” is a staple of folk psychology commonly applied to the task of
Stop Trying to Adapt to ‘Left-‘ or ‘Right-Brained’ Jurors Read More »
By Dr. Ken Broda Bahm: The current cover of The Rolling Stone, usually reserved for the popular idols of our time, bears the face of Dzhokhar Tsarnaev, the Boston Marathon bombing suspect, complete with Hollywood good looks and a rock star sulk. That hasn’t gone over so well. The magazine is no stranger to controversy and expected
Respect Your Idols Read More »
By Dr. Ken Broda Bahm: This past Monday brought tragedy as bombs placed near the finish line of the Boston Marathon caused three deaths and hundreds of injuries. The attacks, at this point bearing the hallmarks of either an international or a domestic terrorist attack, have also reopened a wound in the national psyche, providing
Account for Mortal Thoughts After a Tragedy Read More »
By Dr. Ken Broda Bahm: Once more, over the cliff! Our lawmakers have had to make, or not make, some risky decisions lately. The “sequester,” a poison pill of across-the-board cuts designed to force a spending compromise, has just done what no one believed it would do when it was created in 2011: It’s gone
Speak to the Brain’s Politics Read More »