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Ask About Others

By Dr. Ken Broda Bahm: In voir dire, the whole point is to find out information about the potential juror. When you’re seeking out experiences or attitudes that you might use to warrant a strike or to mount a challenge for cause, you care about what that individual thinks, not about what anyone outside the courtroom […]

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Know Your Cognitive Biases

By Dr. Ken Broda Bahm: There is a central fiction of our jury trial system, and voir dire in particular. That fiction is that bias is the exception, not the rule. When we treat bias as the aberration, affecting a relatively small handful in any jury pool, we fail to appreciate the ubiquity of these habits and shortcuts

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Safely Handle the “Safety Rule” Question

By Dr. Ken Broda Bahm: Don’t you think that, when faced with a choice between a safer option and a riskier option, one should take the safer option? Well, on face that seems pretty reasonable. Who wouldn’t want the safer option, after all? The problem is that if you take that literally, then you’ve probably never climbed into

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Create Charisma

By Dr. Ken Broda Bahm: The basics of public speaking aren’t that hard to learn. But among even experienced speakers and persuaders, some seem to be more magnetic than others. That factor, charisma, makes the speaker more interesting and the content more likely to seem clear and influential. It is believed that the charisma factor played an

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Understand Victim-Blame

By Dr. Ken Broda Bahm: There is a story making the rounds on social media, unfortunately a true story, about two Argentinian young women in their twenties. Maria José Coni and Marina Menegazzo were traveling the world together and found themselves in Ecuador without a place to stay for the night. They accepted an offer from two men

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Look Out for the Authoritarian Personality

By Dr. Ken Broda Bahm: The current political campaign season is not just a source of entertainment or concern (depending on your level of seriousness about it); it is also a source of education on persuasion. One important new lesson comes from political consultant and public opinion researcher Mathew MacWilliams in a current essay in Politico.

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