Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Voir Dire

Complex Case? Beware of “Low Effort Thinkers”

By Dr. Ken Broda Bahm: For once, a social science concept that comes with an easy to understand label! “Low effort thinking” refers to a mental approach or habit that serves as a short-cut in lieu of a more systematic or careful analysis. In the spirit of full disclosure, though, the concept is sometimes dressed up […]

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Don’t Select Your Jury Based on Demographics: A Skeptical Look at JuryQuest

By Dr. Ken Broda Bahm: While researching for a previous post, I was reading Professor Dru Stevenson’s (2012) article in the George Mason Law Review, and I came across a jarring sentence asserting that “modern approaches to jury selection” focus on biases relating to factors “such as race and gender.” The author then followed up

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Rely on Instructions to Curb the Socially Networked Juror

By Dr. Ken Broda Bahm: The “Googling Juror” has emerged as a massive concern in the courts with plenty of stories on the process being thrown into mistrial by panelists who had to look up a fact, couldn’t take their finger off the Tweet button, and felt the need to “friend” parties, attorneys, and other

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Voir Dire at the Intersection of Your Case and Their Life: For Energy Litigation, that Means Gas Prices

By Dr. Ken Broda Bahm: It is a reliable maxim that your voir dire should target the experiences of your panel that bear most closely on your case, because that will be the source of the most relevant attitudes.  That seems obvious, but I find that litigators often focus on a level that is more

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Define “Reasonable Person” As Your Jurors’ Idealized Version of Themselves

By Dr. Ken Broda Bahm: Sometimes you come across a document that challenges your view of basic human goodness.  The stomach-churning Grand Jury Report relating to the Pennsylvania State football scandal is one such document.  What stands out, based on the allegations, is just how many times former assistant coach Jerry Sandusky was caught.  In locker rooms, workout

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“Life Qualify” Your Capital Jury (And Balance Out Your Civil Panel Too)

By Dr. Ken Broda Bahm: Here is some practical advice for capital defense jury selection that carries important implications for civil cases as well.  It is well established that the process of “death qualifying” a capital jury, by weeding out those have a moral or other objection to the death penalty, ends up biasing the panel

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Don’t Mistake Sociability for Empathy

By Dr. Ken Broda Bahm: I’ve sometimes noticed during jury selection, that attorneys are prone to like the likable.  They want to believe that the panelist who appears to be well-connected, sociable, and friendly is more likely to be kind and empathetic toward their case and their client.  This preference might be understandable, though it overlooks the possibility that the sociable

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Parties, Witnesses and Jurors: Don’t Be Afraid to Meet Them Face to Face(book)

By Dr. Ken Broda Bahm: Here is a question of trust.  You’re curious about a party, a witness, or a potential juror, so you log in to Facebook or some other social networking site to check them out.  It might feel a little creepy to be peeking in on the public representations of your target’s private life, though

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