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Strategy

Don’t Make Fake, or Fatal, Apologies

By Dr. Ken Broda Bahm: Apologies are very much in vogue.  If you accidentally run your cruise ship aground, or surreptitiously wiretap phones in order to discover great newspaper stories, then it has become a well-known next step in the script to make a public apology.  The shamed politician, loose-lipped celebrity, and the guilty criminal all recognize the

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You’d Better Be Good (But If Not, Presenting the Naughty With the Nice Makes For a More Credible Trial Story)

By Dr. Ken Broda Bahm: “Your honor, this pattern of making a list for those deemed “Naughty” and “Nice” has the clear and foreseeable consequence of disparate treatment – namely, coal and switches – for those in the former cateorgy, and can only be seen as a persistent (annual) and intentional (he ‘checked it twice’) pattern resulting in the intentional infliction

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Help Your Fact Finders Think About What Might Have Been

By Dr. Ken Broda Bahm: I’ve written about presidential aspirant Herman Cain, and his effective use of the “9-9-9” mnemonic, but more recently, Mr. Cain might be having more troubling memories.  Specifically, he might be thinking, “If only I had an iron clad non disclosure agreement in my sexual harassment settlements….”  While Mr. Cain’s predicament is unique, what is

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Get Inside the Black Box of “Intent:” A Note on the Tarek Mehanna Trial

By Dr. Ken Broda Bahm: Two rival narratives are currently battling it out in a Boston courtroom in the Tarek Mehanna case.  The prosecutor’s story involves the spectre of homegrown terror, narrowly averted before anyone was harmed.  The defense story involves an individual prosecuted for expressing opinions and for refusing to become an informant for the FBI.  A key

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Protect Your Jury From the Poison of the Crowd

By Dr. Ken Broda Bahm – Crowds can be scary things.  At a debate this past Monday (September 9th), Republican Presidential candidate, Ron Paul, was asked if his stance against government mandated health insurance would dictate denying care to a hypothetical man who found himself in a coma without the benefit of catastrophic health insurance.  “Are you

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Tell Your Patent Invention Story In a Way That is Worth Copyrighting

By Dr. Ken Broda Bahm – Last month, Uniloc USA lost a multiyear battle against Microsoft to preserve a $388 million jury award against the software giant, and will now be retrying the patent infringement case on damages alone.  One thing Uniloc has in its corner for retrial is a compelling invention story:  a plucky Australian inventor working since the early

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Persuade Using Both Alpha and Omega Strategies

By: Dr. Ken Broda Bahm – Never heard of “Alpha” and “Omega” strategies for persuasion?  Until recently, neither had I.  But after reading the research, it has changed my way of looking at persuasion.  The terms are based on something called the “approach-avoidance” model (Knowles & Linn, 2004), suggesting that to an audience, every position you

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