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Medical Defendants: Don’t Put All Your Faith in Caps

By Dr. Ken Broda Bahm: As a response to the perception of escalating jury awards in medical cases, a number of states have turned to legislative caps on noneconomic damages or overall damages. At last count, that preference for legislative limits on verdict amounts applies to all but 15 states (Alabama, Arizona, Arkansas, Connecticut, Delaware, […]

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Scare With Care

By Dr. Ken Broda Bahm: If you’ve seen the Pixar animations feature Monsters, Inc., you might remember the slogan of the company in the title: “We scare, because we care.” Plaintiffs’ attorneys, particularly those who are followers of the Reptile approach to persuasion, may well have the same slogan. Since the perspective focuses on the idea that

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Be a Happy Warrior: 2012 Presidential Debate Series (Veep Edition), Part Two

By Ken Broda Bahm: The buzz following Thursday’s vice presidential debate between Congressman Paul Ryan and Vice-President Joe Biden has been that it was a substantive and spirited debate — with an emphasis on spirited. Both candidates appeared to be quick to challenge and eager to engage. Both appeared to be glad to be there.

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Talk to the Eyes: If It Can’t Be Visualized, It’s Not a Story

By Dr. Ken Broda Bahm: Stories require more than sequence. They require a sense of place, a tone, and a texture. Even when told without prepared images or video, a good story requires language that helps the mind “see” and not just comprehend the action. There is one study that perfectly captures this point (Tversky

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Fight Fire With Fire (And Fight Bad Analogies With Better Ones)

By Dr. Ken Broda Bahm: If you are like me, you have grown tired of hearing that sublime tautology of a catch phrase, “It is what it is.” I want to shout in response, “Of course it is! What else would it be?” But the expression perfectly captures the attitude of some litigators toward analogies.

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