By Dr. Ken Broda Bahm: Earlier this week at a mock trial, I witnessed a face-off between two jurors with very different views about the same insurance case: “The company wasn’t fair,” cried one, “to this day they haven’t stepped up to do the right thing.” But the other juror was unmoved: “The policy is […]
Pick the Right Frame Read More »
By Dr. Ken Broda Bahm: It is Halloween time again, and everyone who is a kid or young enough to party like a kid, is preparing their temporary identity for the night: a pirate, a witch, a vampire. This year, apparently, the trending looks are less traditional, including “Angry Birds” and costumes for this year’s angriest
Appeal to Your Juror’s “Temporary Identity” Read More »
By Dr. Ken Broda Bahm: Many hold that stories are essential to effective communication, and I am among them. Especially in litigation, there is a natural role for stories as a glue holding together the facts and the law, the ethics and the evidence, the logic and the persuasion. I believe that and apply it in my
Don’t Put “Story” on Too High a Pedestal Read More »
By Dr. Ken Broda Bahm: If that commercial for the knife set just laid it all out at the start, it would sound like this: “Okay, here is the deal, you get the knives, the storage block, an extra set of steak knives, free sharpening for life, and free shipping if you call in the next hour.”
But Wait, There’s More: Build Your Case Over Time, Instead of All at Once Read More »
By Dr. Ken Broda Bahm: Whatever you think of Republican Presidential contender and former pizza magnate Herman Cain, you’ve got to give him credit for creating a theme using only three digits… and a theme about tax policy, no less. Mr. Cain has been ascendant recently in the race for the GOP nomination, largely based
Remember Herman Cain’s “9-9-9” Plan, and Don’t Forget the Power of a Good Mnemonic Read More »
Dr. Ken Broda Bahm: It is generally a mistake to change strategies in the middle of trial. Dr. Conrad Murray, the personal physician hired to care for Michael Jackson during the rehearsals for his comeback tour, is now in trial on involuntary manslaughter charges in the entertainer’s death, based on his administration of Propofol, a drug usually administered
By Dr. Ken Broda Bahm – The Plaintiff’s opening statement in the medical malpractice trial began predictably: This is a case about “incompetence,” and “arrogance,” and “dangerous decisions,” jurors heard. But rather than fostering even an initial leaning against the doctor, this message brought about a defensive response. Jurors were left feeling that all their stereotypes about medical lawsuits and
No Blank Slate (Part 1): In Opening, Treat Your Jurors as Motivated Reasoners Read More »
By Dr. Ken Broda Bahm – As we get to the final post in this series, astute readers will have no doubt noticed one claim that we haven’t made: namely, that graphics will win your case. By themselves, they won’t. That is what we found in our experiment focusing on the reactions of 1,375 mock jurors.
Show, Don’t Just Tell: Part 5, Caution (Persuasion Strategies Visual Persuasion Study) Read More »
By Dr. Ken Broda Bahm – We all remember “show and tell,” and at least back then we understood intuitively that if we tried to just tell, without showing, we couldn’t expect much attention from the class. The same applies in litigation, and in a way you might not expect. This post is the first in a five-part series, reporting
By: Dr. Ken Broda Bahm – Never heard of “Alpha” and “Omega” strategies for persuasion? Until recently, neither had I. But after reading the research, it has changed my way of looking at persuasion. The terms are based on something called the “approach-avoidance” model (Knowles & Linn, 2004), suggesting that to an audience, every position you
Persuade Using Both Alpha and Omega Strategies Read More »