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(formerly the Persuasive Litigator blog)

Narrative

Take a Lesson from the Casey Anthony Verdict: It Is the Story, and Not Just the Evidence

Adapting to Jurors, Narrative, Public Perception / /

By Dr. Ken Broda Bahm – Casey Anthony was sentenced today to four years for lying to authorities with credit for the substantial time she has already served.  Instead of facing life, or possibly death, for the murder of her daughter Caylee, she will be free as of next Sunday (July 17th), though it is hard to use the word […]

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Your Opening: Tell It Like a Story, but Tailor It Like a Strategy

Narrative, Opening Statement / /

By: Dr. Ken Broda Bahm – It is now a truism that effective opening statements tell a story.  Now that it is, once again, Blagojevic trial season in Chicago, prosecutors are telling a story of a desperate politician’s attempt to wring personal fortune out of political opportunity, as the defense waits to tell a competing story of an overzealous

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