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Comprehension

Help Your Fact Finders Think About What Might Have Been

By Dr. Ken Broda Bahm: I’ve written about presidential aspirant Herman Cain, and his effective use of the “9-9-9” mnemonic, but more recently, Mr. Cain might be having more troubling memories.  Specifically, he might be thinking, “If only I had an iron clad non disclosure agreement in my sexual harassment settlements….”  While Mr. Cain’s predicament is unique, what is […]

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Remember Herman Cain’s “9-9-9” Plan, and Don’t Forget the Power of a Good Mnemonic

By Dr. Ken Broda Bahm: Whatever you think of Republican Presidential contender and former pizza magnate Herman Cain, you’ve got to give him credit for creating a theme using only three digits… and a theme about tax policy, no less.  Mr. Cain has been ascendant recently in the race for the GOP nomination, largely based

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Know the Limits of Limiting Instructions (But Don’t Necessarily Discard the Instruction to Disregard)

By Dr. Ken Broda Bahm: As you begin reading this post, please don’t think about the white bear.  Seriously, don’t think about it. Did that work?  Or are you now thinking about the white bear even more?  That is the classic example in psychology research on the counterproductive effect of “thought suppression” instructions.  Test subjects given

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With Computers and Witnesses, Expect Memory Errors

By Dr. Ken Broda Bahm: My computer and I are currently fighting.  In my Dell laptop’s fragile state, even the simplest actions can result in a freeze, or one of those inscrutable Microsoft messages, like “the instruction at 0x00630522 referenced memory at 0x04d92670 and the memory could not be ‘read’”(as if that information helps the typical user: 

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Get the Gist of How Jurors Decide Damage Numbers

By Dr. Ken Broda Bahm –   “Well…let me just throw a number out to get us rolling: Five million dollars!” (Recent mock juror quote) Juror damage awards can seem erratic and inexplicable, not only to the public, but to experienced litigators as well.  Particularly when jurors are valuing something other than a concrete expense by assessing non-economic

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Show, Don’t Just Tell: Part 2, Comprehension (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – When we think of great attorneys, the skills that we most often cherish are persuasion and logic — the power to get a judge or jury to think and to do what you want.  But what about the ability to inform, to explain, to simply make something clear?   An

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Show, Don’t Just Tell: Part 1, Continuity (Persuasion Strategies Visual Persuasion Study)

By Dr. Ken Broda Bahm – We all remember “show and tell,” and at least back then we understood intuitively that if we tried to just tell, without showing, we couldn’t expect much attention from the class.  The same applies in litigation, and in a way you might not expect.  This post is the first in a five-part series, reporting

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Spot the Jurors Who Feel Entitled to Award Higher Damages

By Dr. Ken Broda Bahm – We all remember Aesop’s fable of the happy-go-lucky grasshopper who played away the summer while the ants worked industriously.  When winter came, and the hungry grasshopper ended up at the ant’s door, the moral of the story became clear:  entitlement, the feeling that the world owes you a living,

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Time Your Arguments to the Judge’s Lunch Breaks (and Adapt to All Decision Makers’ “Cognitive Load”)

By: Dr. Ken Broda Bahm – Anyone who argues in front of judges knows that human factors can weigh as heavily as the law in determining your judge’s decisions.  But it is still possible at times to be surprised at the degree of influence, as well as the banality of those human factors.  Case in

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