Your Trial Message

Bias

Ask If Your Jurors’ Causal Thinking Is Based on Facts or Possibilities

By Dr. Ken Broda Bahm:  In one scenario, a worker is on a ladder, painting a ceiling at a local mall. The mall’s management did not order enough safety lines and the worker decides to go ahead and paint without one. After falling and being seriously injured, he sues for damages. The experiment indicates that responsibility […]

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Make Your Language More Personal and Less ‘Polite’

By Dr. Ken Broda Bahm: Defendants, and some plaintiffs, can have a source problem when it comes to legal persuasion. They’re already seen as morally questionable, and that makes whatever claims are coming from them already suspect. For defendants, they’re tainted because something bad happened and they’re “the accused.” And some plaintiffs also get that

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Expect that Jurors Might Think the System is Rigged

By Dr. Ken Broda Bahm: The U.S. midterm elections are now in the rearview mirror, with the ballots counted and the races — most of them at least — settled. But with a mixed result, it is no surprise that we’re hearing complaints from both sides about possible corruption, with liberals focusing on online misinformation,

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Consider the Complacent: Belief in a Favorable Future (BFF) Isn’t Always Your Friend

By Dr. Ken Broda Bahm: What a potential juror thinks is, of course, critical to the decision to keep or to strike. But that notion of “what she thinks” means, not just her opinions, but also the broader attitudes and dispositions that lie beneath the surface. That’s why the gold standard in voir dire is to

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Look for an Increased Perception that Racism Is a Major Problem

By Dr. Ken Broda Bahm: There’s a quote most often associated with Martin Luther King: “The arc of the moral universe is long, but it bends toward justice.” When applied to historical progress, these words generally connote the comforting message that “Things get better.” Our recent history, however, seems dedicated to showing that if there’s an

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