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Bias

Play It Where It Lies: Throughout Trial, Match the Message to the Mindset

By Dr. Ken Broda Bahm: Once I was looking into the purchase of a new car. So I visited the showroom, not with the intent of purchasing that day, but with the more general goal of gathering information. I wasn’t there for two minutes, however, when the salesman hit me with the question, “So, what […]

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Talk to the Eyes: If It Can’t Be Visualized, It’s Not a Story

By Dr. Ken Broda Bahm: Stories require more than sequence. They require a sense of place, a tone, and a texture. Even when told without prepared images or video, a good story requires language that helps the mind “see” and not just comprehend the action. There is one study that perfectly captures this point (Tversky

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Take a Lesson from the John Edwards Trial: With Sensitive Facts at the Heart of Your Case, Aim for a Desensitized Jury

By Dr. Ken Broda Bahm: The case of The United States versus John Edwards has everything:  politics, sex, life, and death. The former vice-presidential and presidential candidate acquired a mistress and fathered a child during the campaign, behind the back of his cancer-stricken wife, then called upon a couple of key supporters to pay vast sums of

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Don’t Select Your Jury Based on Demographics: A Skeptical Look at JuryQuest

By Dr. Ken Broda Bahm: While researching for a previous post, I was reading Professor Dru Stevenson’s (2012) article in the George Mason Law Review, and I came across a jarring sentence asserting that “modern approaches to jury selection” focus on biases relating to factors “such as race and gender.” The author then followed up

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Female Attorneys: Expect (But Don’t Accept) a Subtle Bias in the Courtroom

By Dr. Ken Broda Bahm: I’ve sometimes been asked, “what is the effect of the attorney’s gender to a jury?”  It would sure be nice to be able to reply, “it doesn’t matter — a good attorney is a good attorney.”  But what does the data say?  Last week, the Forbes-affiliated “She Negotiates” blog reported on a survey

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Define “Reasonable Person” As Your Jurors’ Idealized Version of Themselves

By Dr. Ken Broda Bahm: Sometimes you come across a document that challenges your view of basic human goodness.  The stomach-churning Grand Jury Report relating to the Pennsylvania State football scandal is one such document.  What stands out, based on the allegations, is just how many times former assistant coach Jerry Sandusky was caught.  In locker rooms, workout

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“Life Qualify” Your Capital Jury (And Balance Out Your Civil Panel Too)

By Dr. Ken Broda Bahm: Here is some practical advice for capital defense jury selection that carries important implications for civil cases as well.  It is well established that the process of “death qualifying” a capital jury, by weeding out those have a moral or other objection to the death penalty, ends up biasing the panel

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Bad Company: Investigate the Sources of Anti-Corporate Attitudes

By Dr. Ken Broda Bahm: As we enter the 20th day of protesters’ continued occupation of Wall Street, and sit-ins spread to similar sites across the country, what stands out the most is the sheer variety of their causes.  The first declaration to emerge from the Wall Street encampment highlights concerns ranging from home foreclosures, to government bailouts, faulty products, medical

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