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Bias

Account for Disinhibition of Bias

By Dr. Ken Broda Bahm: In the wake of the “Brexit” vote for Great Britain to leave the European Union, the country has seen an unprecedented increase in xenophobic sentiments, with reports pointing out anti-immigrant leaflets, racially motivated crimes, and comments on the street. Across the pond, the U.S. has seen a similar rise in anti-hispanic and anti-muslim attacks and […]

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Expect Jurors to Exaggerate the Role of Choice

by Dr. Ken Broda Bahm: We tend to believe that we navigate our way through the world based on our own conscious choices, and this perception of free will is an important part of our identity and our world view. Experienced litigators know that this perception of choice also plays an important role in how jurors and

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Stop Introducing Your Defense Case By Asking Jurors to Set Aside Sympathy

By Dr. Ken Broda Bahm: It is easy to imagine what you are likely to hear in the first few moments of the defense opening when the case involves a serious injury or death: Ladies and gentlemen of the jury, everyone here knows the pain and loss that Ms. Smith has experienced. It is a

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Choose Your Words in Voir Dire to Regulate Expressions of Bias

By Dr. Ken Broda Bahm: It’s the political season, and many of us are closely watching the public opinion polls. It is interesting to see that sometimes big differences between polls are caused by small differences in wording. Do Americans “prefer,” “support,” “favor,” or “intend to vote for” a given candidate? Different words make for

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Voir Dire on Racial Bias

By Dr. Ken Broda Bahm: Attorney: “Number 14, would you say that you are biased against other people based on their race?“ Number 14: “Me? No. Definitely not. I treat people as individuals.“ I think we can all agree that this is strikingly ineffective voir dire. Research is building an increasing awareness that racism isn’t just

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Account for the Priming Effect of Location

By Dr. Ken Broda Bahm: All decisions take place in a context. Change the context, and you’re often able to change the decision. Sometimes, that context is situational, like the current political campaign which is increasingly, and disturbingly, spilling over into violence. And sometimes, that context is physical, like the actual polling location where folks

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Beware of Instructions that Highlight but Don’t Correct

By Dr. Ken Broda Bahm: It should have been big victory for social science in the courtroom: Noting that lay jurors tend to give eyewitness testimony in criminal cases far more weight than it deserves, psychological researchers weighed in with recommendations, and remarkably, judges actually listened. In July of 2012, New Jersey’s judiciary adopted new jury

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Look Out for the Authoritarian Personality

By Dr. Ken Broda Bahm: The current political campaign season is not just a source of entertainment or concern (depending on your level of seriousness about it); it is also a source of education on persuasion. One important new lesson comes from political consultant and public opinion researcher Mathew MacWilliams in a current essay in Politico.

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