By Dr. Ken Broda Bahm: Perceptions can be tricky. Take the picture above for example: If you’ll do something right now, I promise that you’ll be amazed. Stand up from in front of your monitor and step back about 15 feet from the computer, and you’ll see Albert Einstein turn into Marilyn Monroe. Seriously! The image doesn’t change of […]
When it Comes to Bad Defense Venues, Treat Perception as Reality Read More »
By Dr. Ken Broda Bahm: Many hold that stories are essential to effective communication, and I am among them. Especially in litigation, there is a natural role for stories as a glue holding together the facts and the law, the ethics and the evidence, the logic and the persuasion. I believe that and apply it in my
Don’t Put “Story” on Too High a Pedestal Read More »
By Dr. Ken Broda Bahm: “Whatever happened to causation,” defendants sometimes wonder. For example, a drug company is targeted for inadequate testing, and for attempting to hide research showing a statistical link to cancer. The Plaintiff took the drug, and now has cancer. For many jurors, that would prompt them to break out the check-book: “Liability established… Lets talk
Mind the Gap: Stop Jurors From Jumping Straight From Liability to Damages Read More »
By Dr. Ken Broda Bahm: “Your honor, this pattern of making a list for those deemed “Naughty” and “Nice” has the clear and foreseeable consequence of disparate treatment – namely, coal and switches – for those in the former cateorgy, and can only be seen as a persistent (annual) and intentional (he ‘checked it twice’) pattern resulting in the intentional infliction
By Dr. Ken Broda Bahm: Speaking of faces, it turns out that Facebook is planning to sue Mark Zuckerberg. No, not that Mark Zuckerberg, the iconic founder of the world’s social media homepage, but an Israeli businessman, formerly named Rotem Guez, who legally changed his name to Mark Zuckerberg in order to support a business
By Dr. Ken Broda Bahm: If that commercial for the knife set just laid it all out at the start, it would sound like this: “Okay, here is the deal, you get the knives, the storage block, an extra set of steak knives, free sharpening for life, and free shipping if you call in the next hour.”
But Wait, There’s More: Build Your Case Over Time, Instead of All at Once Read More »
By Dr. Ken Broda Bahm: Sometimes you come across a document that challenges your view of basic human goodness. The stomach-churning Grand Jury Report relating to the Pennsylvania State football scandal is one such document. What stands out, based on the allegations, is just how many times former assistant coach Jerry Sandusky was caught. In locker rooms, workout
Define “Reasonable Person” As Your Jurors’ Idealized Version of Themselves Read More »
By Dr. Ken Broda Bahm: Predicting is tough, and can be even tougher when we don’t believe the limits of our own predictive abilities. Daniel Kahneman, a giant in the psychology world, recently wrote in the New York Times Magazine about an odd task that neatly parallels an attorney’s challenge in case assessment. Dr. Kahneman’s job as a British army
Predict With Care: Adapt to Overconfidence in Case Assessment Read More »
By Dr. Ken Broda Bahm: Here is some practical advice for capital defense jury selection that carries important implications for civil cases as well. It is well established that the process of “death qualifying” a capital jury, by weeding out those have a moral or other objection to the death penalty, ends up biasing the panel
“Life Qualify” Your Capital Jury (And Balance Out Your Civil Panel Too) Read More »
By Dr. Ken Broda Bahm: I’ve sometimes noticed during jury selection, that attorneys are prone to like the likable. They want to believe that the panelist who appears to be well-connected, sociable, and friendly is more likely to be kind and empathetic toward their case and their client. This preference might be understandable, though it overlooks the possibility that the sociable
Don’t Mistake Sociability for Empathy Read More »