Your Trial Message

Adapting to Jurors

Play It Where It Lies: Throughout Trial, Match the Message to the Mindset

By Dr. Ken Broda Bahm: Once I was looking into the purchase of a new car. So I visited the showroom, not with the intent of purchasing that day, but with the more general goal of gathering information. I wasn’t there for two minutes, however, when the salesman hit me with the question, “So, what

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Close Your Case By Walking Through the Decision and Verdict Form (Another Note on the John Edwards Trial)

By Dr. Ken Broda Bahm: Your opening is a story, I’ve written before, about what happened and about what kind of case this is. The closing is a different story, not about what happened, but what is about to happen: deliberations and a verdict, hopefully in your favor. It makes little sense to go all

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Turn in a Powerful Deposition, Doctor Defendant

By Dr. Ken Broda Bahm: The Hippocratic oath also applies to doctors caught in the litigation process. In deposition, the rule is “first, do no harm” to your case. No one wins their own case in deposition. But a medical defendant might end up losing it by falling prey to some common mistakes. Depositions are taken in order

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Climb Down the “Ladder of Abstraction” in Patent Cases (And All Cases)

By Dr. Ken Broda Bahm: For many years, the word among intellectual property defendants has been “Don’t Mess With (the Eastern District of) Texas.” And statistics have borne that out. According to a recent analysis in the Patent, Trademark & Copyright Journal (Pistorino & Crane, 2012), cases in the district have come down in favor

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