Your Trial Message

Adapting to Jurors

Account for the Priming Effect of Location

By Dr. Ken Broda Bahm: All decisions take place in a context. Change the context, and you’re often able to change the decision. Sometimes, that context is situational, like the current political campaign which is increasingly, and disturbingly, spilling over into violence. And sometimes, that context is physical, like the actual polling location where folks […]

Account for the Priming Effect of Location Read More »

Beware of Instructions that Highlight but Don’t Correct

By Dr. Ken Broda Bahm: It should have been big victory for social science in the courtroom: Noting that lay jurors tend to give eyewitness testimony in criminal cases far more weight than it deserves, psychological researchers weighed in with recommendations, and remarkably, judges actually listened. In July of 2012, New Jersey’s judiciary adopted new jury

Beware of Instructions that Highlight but Don’t Correct Read More »

Look Out for the Authoritarian Personality

By Dr. Ken Broda Bahm: The current political campaign season is not just a source of entertainment or concern (depending on your level of seriousness about it); it is also a source of education on persuasion. One important new lesson comes from political consultant and public opinion researcher Mathew MacWilliams in a current essay in Politico.

Look Out for the Authoritarian Personality Read More »

Adapt to Your Metaphorically-Minded Juror

By Dr. Ken Broda Bahm: I’ve been accused before of being in love with metaphors. From my debating days in school to my current authorship of this blog, I often find myself thinking, interpreting, explaining, and arguing through the use of parallel situations and analogies. It’s my bread and butter, you could say (sorry, couldn’t

Adapt to Your Metaphorically-Minded Juror Read More »