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Author name: ken.brodabahm

Understand How the Presidential Campaign Rewrote the Book on Persuasion

By Dr. Ken Broda Bahm: Have you heard of a company called Cambridge Analytica? Well, chances are, they’ve not only heard about you, they know quite a bit about you. Until recent months, the company had been a little-known data analysis outfit based in London. But based on a number of reports, including a very informative recent

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Inoculate Against False Information

By Dr. Ken Broda Bahm: According to many recent reports, we now seem to be living in a “post-truth world.” With President Trump’s early statements, including some demonstrably false claims on his inauguration crowd-size as well as his relationship with the U.S. intelligence community, the phrase that seems to fit is the one that presidential advisor Kellyanne

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Be a Persuasive Expert, at Both the Core and the Periphery

By Dr. Ken Broda Bahm: In a research article now available The Jury Expert (Valez, Neal & Kovera, 2016), three experts in trial psychology provide an overview of the research on persuasion relating to expert witness testimony. For experts and those who hire them, the article along with several responses which follow the article are worth

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