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Author name: ken.brodabahm

Spark Curiosity

By Dr. Ken Broda Bahm: If I followed the modern ‘clickbait’ style in coming up with a title for this post, maybe I’d go with “You Won’t Believe the Psychological Technique that Creates Greater Influence,” or perhaps, “Twenty Ways to Persuade with Curiosity: #19 Will Shock You!!” As much as we might hate the over-the-top social media versions (not

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Brown Cows and Chocolate Milk: Account for Rational Ignorance

By Dr. Ken Broda Bahm: File this in the category of, “I didn’t realize just how uninformed some people are,” a new survey makes the claim that seven percent of American adults believe that chocolate milk comes from brown cows. The data comes courtesy of the Innovation Center for U.S. Dairy drawn from an online survey conducted in April

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Don’t Let Anti-Lawyer Assumptions Keep You Out of the Courtroom

By Dr. Ken Broda Bahm: It’s an occupational hazard: If you’re a lawyer, then you’re going to hear lawyer jokes. One that I’m fond of is, “There is really only one lawyer joke…all of the rest are true.” That one was used successfully as an icebreaker in voir dire during a recent attorney malpractice defense.

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Testifying in Another Language? Use Simultaneous Translation

By Dr. Ken Broda Bahm: At one point back in my university teaching days, I worked with an international consulting group providing training on persuasion and argumentation to teachers around the world. Often, I would work with a translator. I remember being in Haiti, for example, providing training while my presentation in English was being simultaneously

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Adapt to Moral Division (Not Just Political Division)

By Dr. Ken Broda Bahm: President Trump is doing great, keeping all his promises, even as he is beset with interference from dishonest investigations. He is also failing horribly, embracing  national callousness and international isolation while scandals drag his administration into chaos. Either can be treated as absolute truth, depending on who you’re talking to.

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