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Follow 10 Simple Rules for Pretrial Research and Scientific Testimony

By Dr. Ken Broda Bahm: Our court system is all about law, obviously, but sometimes the legal field intersects with research fields. Two points where the law overlaps with research methods are the use of scientific testimony and the conduct of pretrial research projects like mock trials or focus groups. In both settings, a failure to appreciate […]

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Theme Building: Amplify the Consonance and Mute the Dissonance

By Dr. Ken Broda Bahm: I’ve shared on these virtual pages before that I am, at a slightly advanced age, learning to play guitar. From my early efforts I can report that, though I’ve advised on many patent cases, nothing I’ve encountered is as complicated as music theory for the guitar. I thought learning the

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Distinguish Between Attitude and Behavior in Voir Dire Questions

By Dr. Ken Broda Bahm: The time has finally come for the first votes to be cast in the presidential primaries: the Iowa caucus. That contest has historically proven to be somewhat unpredictable, even to pollsters, and with tight races on both sides, that trend is likely to continue. At this stage, public opinion trackers

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Energize Your Voice

By Dr. Ken Broda Bahm: If you’ve seen the old film Ferris Beuller’s Day Off, then you remember one of my favorite scenes where the teacher, played by Ben Stein, attempts to cover U.S. economic history to a group of students who could not be more bored or disengaged. And they can hardly be blamed since

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Master Your Time

By Dr. Ken Broda Bahm: It is every parent’s lament: Time is going by so quickly…It seems like only yesterday…They grow up so fast. Of course, much of this is what I’d call a “retrospective illusion.” It is only when we are looking back on the past that the days, months, or years seem to

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Remember the Rule of 3: It’s Simple, Logical, and Effective

By Dr. Ken Broda Bahm: Our stories like the number three: There are three little pigs and three bears, as well as Harry, Ron and Hermione. Our movies like threes, as Star Wars now embarks on the last of its three trilogies. Our advertisements like the number three as well: the iPad 2 is “thinner, lighter, faster.”

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Take Your Obligations Seriously (Even When They’re Impossible)

By Dr. Ken Broda Bahm: Consider this scenario: two swimmers are drowning, and the even greater problem is that they are so far apart that the single lifeguard cannot rescue both. Instead the lifeguard must choose, because trying to save both could end in saving neither. Logically, we would say that in this scenario, the lifeguard

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