Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Damages

Jury Damages: Expect the Fundamentals to Still Apply Even in a Down Economy

By Dr. Ken Broda Bahm: So we have made it through the 2022 midterm elections. As is typical, the party out of power seems to have made some gains, although so far at least, the  anticipated “Red Wave” doesn’t seem large enough to surf. Going into the election, the common wisdom was that that the broadly felt […]

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Visualize Damages

By Dr. Ken Broda Bahm: “Seeing is believing,” and based on the social science, we tend to apply that adage even when the visual aid does not rationally add to the substantive proof. Visuals makes things easier to call to mind later (which makes them feel more true), while also making the idea more vivid,

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Remember, With Damages It’s the Message and Not Just the Math

By Dr. Ken Broda Bahm: In the long-running legal battle between mobile phone titans Apple and Samsung, the former just received a verdict of $539 million for the latter’s infringement of five design and utility patents. After spending days on the calculations, the San Jose jury returned an amount that seemed to be driven by calculations: exactly $533,316,606

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Consider How Jurors Arrive at Damages Numbers: In Stages and With Difficulty

By Dr. Ken Broda Bahm: It is well-known at this point that civil trials are giving way to settlements. One of the factors that make settlement the more attractive alternative is that settlement is an uncertainty-reduction strategy: The known amount of cash in or out of pocket reduces the risk of the unknown for both

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Counter the Plaintiff’s Damages Anchor (Especially When It’s Overboard)

By Dr. Ken Broda Bahm: “Shoot for the moon,” that motivational saying goes, “and even if you miss, you’ll land among the stars.” Sounds nice, until the cynics (the kind who write demotivational posters) add, “…and die in the cold abyss of space.” Both the feel-good and the sarcastic versions of that sentiment have a

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