Your Trial Message

Your Trial Message

(formerly the Persuasive Litigator blog)

Adapting to Jurors

Offense Can Be the Best Defense: Train Your Witness to Fight Back in Cross

by: Dr. Ken Broda Bahm Your expert witness is on the stand as cross begins.  Where he previously was clear, confident, and informative with you in direct, he is now simply saying “yes,” and “that’s right” to a series of statements made by opposing counsel.  “So you agree that my company completed years of testing

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Right-Size Your Message in Trial

 by: Dr. Ken Broda Bahm Chances are you’ve now heard of “Twitter” in which groups of online friends stay in touch by frequently sending short – 140 character – electronic answers to the question “what are you doing now?”  Twitter leapt into the legal consciousness mainly because some users started sending “tweets” reading something like, “I’m sitting

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