Your Trial Message

Author name: ken.brodabahm

Reject Your Confirmation Bias (Or At Least Try To)

By Dr. Ken Broda Bahm: In 1620, Francis Bacon wrote in Novum Organum, “The human understanding when it has once adopted an opinion…draws all things else to support and agree with it. And though there be an increasing number and weight of instances to be found on the other side, yet these it either neglects or […]

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Take Your Obligations Seriously (Even When They’re Impossible)

By Dr. Ken Broda Bahm: Consider this scenario: two swimmers are drowning, and the even greater problem is that they are so far apart that the single lifeguard cannot rescue both. Instead the lifeguard must choose, because trying to save both could end in saving neither. Logically, we would say that in this scenario, the lifeguard

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Build a Diverse Firm

By Dr. Ken Broda Bahm: The field of law still holds a first-place title among other professions, but it is a title that law really, really does not want to hold: The practice of law is the least diverse profession in the United States. American lawyers are 88 percent white, and two-thirds male, and that

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Fight for Your Frame

Dr. Ken Broda Bahm: Last week saw the killing of 14 and the wounding of an additional 21 in San Bernadino by a County Health Department employee. He apparently left a company training event after  some kind of argument, and later returned with his wife, as well as an arsenal of tactical military equipment. The event

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The Right Theme? Look It Up in the Moral Foundations Dictionary

By Dr. Ken Broda Bahm: Without a theme, your case is just information: facts, claims, exhibits, instructions, and witnesses. It may be legally sufficient, but without a simple and central message to tie it all together, it is not persuasively sufficient. Experienced trial lawyers may be of one mind when it comes to the importance

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Take Your Trial Venue’s Temperature: Seven Uses for a Community Attitude Survey

By Dr. Ken Broda Bahm: Gone are the days when trial consultants were just jury-pickers. Today, your trial consultant — more  broadly, a litigation consultant — is likely to offer a variety of services ranging, as we say, “From first filing to final appeal: “case assessment, strategy, witness preparation, mock trial and focus group research, and

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