Your Trial Message

Author name: ken.brodabahm

Experts, Tell a Story

By Dr. Ken Broda Bahm: By now, it is familiar advice to trial lawyers: Tell a story. Jurors and judges will appreciate the familiar structure, pay greater attention, see the world from your party’s perspective, and have an easier time remembering and using the information. We might think that the advice applies to attorneys, especially during opening […]

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See Persuasion as a Process (Toward a Unified Theory of Legal Persuasion)

By Dr. Ken Broda Bahm: An attorney at our firm, tapped to give a CLE talk, asked me recently if I had anything on the “science of persuasion.” Pretty broad. I wondered where to begin, but it did get me thinking. At the most general, 30,000-foot level, what is the science of persuasion? Does the

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Avoid Hyperbole

By Dr. Ken Broda Bahm: Here is the most important thing you can ever possibly learn in law: Hyperbole will absolutely crush your chances of winning. Okay, maybe that’s a little over the top, but there is something about legal writing and oral advocacy that can sometimes encourage a tone of exaggeration that reduces credibility.

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Hire an Expert Who Doesn’t Want or Need to be Led

By Dr. Ken Broda Bahm: I recently finished sitting in on a three-week trial, and throughout the testimony, many of the experts were led through their direct. One expert in particular, the other side’s expert thankfully, made it through her entire direct examination without saying anything other than her name, “Yes,” and “That’s correct.” Even on

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Know Your Trump Juror

By Dr. Ken Broda Bahm: America’s new president-elect may see a courtroom before he moves into the oval office. While the Defense has filed a motion to delay in order to allow time for settlement, the trial in a lawsuit by former Trump University students is currently scheduled to begin in San Diego on November 28th. In a recent

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