Your Trial Message

Author name: ken.brodabahm

Witnesses: Know Your Seven Ways Out of the ‘Yes or No’ Trap

By Dr. Ken Broda Bahm: For an attorney taking a deposition or conducting a cross-examination in trial, there is one key word that describes that attorney’s strategy: control. The questioning attorney wants, maybe needs, to control the witness in order to build useful testimony in a deposition or to highlight useful testimony in trial cross-examination. The

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Don’t Fear the Reptile

By Dr. Ken Broda Bahm: Take the Reptile seriously, but don’t fear it. The en vogue strategic choice of the plaintiffs’ bar, the idea that trial persuasion can be leveraged by careful and targeted attention to the fear impulse of the so-called “reptilian brain,” (Keenan & Ball, 2009) is an idea that, regardless of its scientific foundation,

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Understand How the Presidential Campaign Rewrote the Book on Persuasion

By Dr. Ken Broda Bahm: Have you heard of a company called Cambridge Analytica? Well, chances are, they’ve not only heard about you, they know quite a bit about you. Until recent months, the company had been a little-known data analysis outfit based in London. But based on a number of reports, including a very informative recent

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