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Author name: ken.brodabahm

Compensate for Dry Style or Dry Material: Seven Ways

By Dr. Ken Broda Bahm: Imagine this: Your success as an attorney or a witness requires a painstaking dig into the fine points of securities trading. Or offshore corporation taxation rules. Or design criteria for inventory-tracking software. Or the minutia of a construction timeline. Or a patent claim for an electronic switch. Or…you get the […]

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Treat Your Social Profile Like Your Public Profile

By Dr. Ken Broda Bahm: “Careful what you email” has become a pretty important consideration in Washington lately, and not just for the politicians. This past week, Marc Kasowitz, President Trump’s longtime personal attorney found himself in the spotlight over an email exchange with a critic. On the evening of July 13th, Mr. Kasowitz seems

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Be the Director of Your Witness’s Direct Examination

By Dr. Ken Broda Bahm: When we think of the most exciting moments in Hollywood’s version of a trial, direct examination isn’t among them. The act of putting on your own witness in order to establish the elements of your case has none of the drama we associate with a courtroom battle. Instead of offering

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Spark Curiosity

By Dr. Ken Broda Bahm: If I followed the modern ‘clickbait’ style in coming up with a title for this post, maybe I’d go with “You Won’t Believe the Psychological Technique that Creates Greater Influence,” or perhaps, “Twenty Ways to Persuade with Curiosity: #19 Will Shock You!!” As much as we might hate the over-the-top social media versions (not

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Brown Cows and Chocolate Milk: Account for Rational Ignorance

By Dr. Ken Broda Bahm: File this in the category of, “I didn’t realize just how uninformed some people are,” a new survey makes the claim that seven percent of American adults believe that chocolate milk comes from brown cows. The data comes courtesy of the Innovation Center for U.S. Dairy drawn from an online survey conducted in April

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