By Dr. Ken Broda Bahm: What makes an expert witness persuasive to a jury? Is it their background and training? The work that they did on the case? Their communication skills in teaching the jury? The research suggests that expert influence depends on a variety of factors, and a scale even exists to measure these […]
Experts, Know Your Eight Bases of Persuasion Read More »
By Dr. Ken Broda Bahm: Imagine that you have in front of you a Bernie Sanders supporter or a Donald Trump supporter. Go ahead and pick whichever one of those is opposite your own political views. Now, convince them that they’re wrong. Assuming that they’re true believers, and not in any way on the fence,
Remember, You Can’t Refute a Bias Read More »
By Dr. Ken Broda Bahm: The word “contagious” these days likely evokes fears of the rapidly spreading coronavirus. The concept has long been applied to cognitive biases, as well. Influential attitudes and experiences can also, like a virus, be spread through exposure, and that is often a concern during open voir dire, when prospective jurors
Consider the Contagiousness of Bias Read More »
By Dr. Ken Broda Bahm: “One of the saddest lessons of history is this,” Dr. Carl Sagan once wrote, “If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to acknowledge, even
Teach Your Jury ‘Epistemic Vigilance’ Read More »
By Dr. Ken Broda Bahm: Sometimes as a defendant, you find yourself in the position where you need to admit to at least some part of the plaintiff’s liability claim. The plaintiff really was injured, and there really was a step that was skipped on your end. While you still might have other claims, causation,
Voir Dire on Admitted Liability Read More »
By Dr. Ken Broda Bahm: Watching a mock jury deliberate about damages can give you the idea that when it comes to numbers, jurors can be a little random. For example, a jury might see a big difference between $500,000 and $1 million in one moment, and then act as though there is little to
Add Numeracy to Your Jury Read More »
By Dr. Ken Broda Bahm: Trial lawyers are used to persuading with their arguments and with their evidence. But what about the voice? It stands to reason that tone matters, but does it matter enough to influence persuasion? Some attorneys, even while understanding that they need to be heard and need to keep an active
Persuade With Your Voice Read More »
By Dr. Ken Broda Bahm: This past week, the U.S. Senate impeachment trial started in earnest, and the House Managers began laying out the arguments underlying the two Articles of Impeachment. While opinions are divided on the quality of the presentations as much as they’re decided on the substance of the charges, one clear star
“Let That Sink In:” Learn from Adam Schiff’s Rhetorical Pause Techniques Read More »
By Dr. Ken Broda Bahm: Litigators are used to arguing, refuting, and persuading. When it comes to selecting jurors, they’re also used to uncovering bias. But what is “debiasing”? While my spellchecker continues to reject the term, academics have been applying and studying the concept for many years. It means reducing or mitigating the effects of a
Add “Debiasing” to Your Trial Communication Vocabulary Read More »
By Dr. Ken Broda Bahm: The chance to interview a juror is a precious opportunity. Whether it is a mock juror interviewed in the course of a focus group or mock trial, or an actual juror interviewed after they are dismissed at the end of trial, an interview can help you to get inside their
Interview Your Jurors with Purpose: Eight Ways Read More »