Your Trial Message

Author name: ken.brodabahm

Know Your Constraints: A Conversation on Mock Trial Design

By Dr. Ken Broda Bahm: It is increasingly expected that attorneys will conduct a mock trial, particularly in high stakes litigation. There are, however, different perspectives on what it means to conduct a mock trial, and litigators as mock trial consumers should be aware of these differences. On the one hand, some would emphasize a

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Play It Where It Lies: Throughout Trial, Match the Message to the Mindset

By Dr. Ken Broda Bahm: Once I was looking into the purchase of a new car. So I visited the showroom, not with the intent of purchasing that day, but with the more general goal of gathering information. I wasn’t there for two minutes, however, when the salesman hit me with the question, “So, what

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Talk to the Eyes: If It Can’t Be Visualized, It’s Not a Story

By Dr. Ken Broda Bahm: Stories require more than sequence. They require a sense of place, a tone, and a texture. Even when told without prepared images or video, a good story requires language that helps the mind “see” and not just comprehend the action. There is one study that perfectly captures this point (Tversky

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