Your Trial Message

Author name: ken.brodabahm

Treat Fact Finders as Information Wolves, Not Information Sheep

By Dr. Ken Broda Bahm: Sheep tend to placidly eat what’s in front of them. Wolves, on the other hand, hunt. Now, with that distinction in mind, think about how we now typically gather information. There may have once been a time when the average American came home from work, turned on the television, and […]

Treat Fact Finders as Information Wolves, Not Information Sheep Read More »

Appeal to Your Juror’s “Temporary Identity”

By Dr. Ken Broda Bahm: It is Halloween time again, and everyone who is a kid or young enough to party like a kid, is preparing their temporary identity for the night: a pirate, a witch, a vampire. This year, apparently, the trending looks are less traditional, including “Angry Birds” and costumes for this year’s angriest

Appeal to Your Juror’s “Temporary Identity” Read More »

Account for Selective Perception: 2012 Presidential Debate Series, Part Four

By Dr. Ken Broda Bahm: “Were they even watching the same trial I was?” Lawyers will sometimes wonder, after talking with jurors or hearing a post-trial interview, how perceptions can be so different. At times, it can be hard to believe they’re reacting to the same set of facts. We witnessed this type of scenario

Account for Selective Perception: 2012 Presidential Debate Series, Part Four Read More »

Know the Perils of Polls

By Dr. Ken Broda Bahm: Litigators are interested in public opinion because cases are played out on that stage. Attitudes about lawyers, about corporations, and about case-specific issues like consumer product responsibility, serve as an important backdrop and starting point for jurors’ opinions and reactions to a wide variety of civil cases. For that reason, trial

Know the Perils of Polls Read More »

Be Assertive, Not Aggressive: 2012 Presidential Debate Series, Part Three

By Dr. Ken Broda Bahm: Everyone loves a second act. In the buildup to the presidential debate on Tuesday, President Obama’s supporters were hoping for turnaround from what was widely described as a lackluster performance in the first debate: He needed to find his edge, fight harder, and call out his opponent Mitt Romney more

Be Assertive, Not Aggressive: 2012 Presidential Debate Series, Part Three Read More »

Be a Happy Warrior: 2012 Presidential Debate Series (Veep Edition), Part Two

By Ken Broda Bahm: The buzz following Thursday’s vice presidential debate between Congressman Paul Ryan and Vice-President Joe Biden has been that it was a substantive and spirited debate — with an emphasis on spirited. Both candidates appeared to be quick to challenge and eager to engage. Both appeared to be glad to be there.

Be a Happy Warrior: 2012 Presidential Debate Series (Veep Edition), Part Two Read More »